J-Pop and K-Pop are wildly popular genres geared to young fans in Japan and Korea, respectively. While Austria’s winning 2014 entry (“Rise Like a Phoenix”) is stylistically similar to the dramatic power ballads often associated with Celine Dion, other countries’ entries spanned genres from acoustic folk to the ultra-catchy pop popularized by Abba. ![]() By listening online to the songs chosen to represent various countries, you can glean a sense of current musical tastes in these territories. ![]() The annual Eurovision Song Contest reaches 195 million viewers in 41 markets. For example, during the eras when boy bands and disco music fell out of favor in the U.S., these styles still thrived in other countries. Songs that are popular outside the United States encompass a vast variety of musical tastes and styles-and what is perfect for one country might not be what’s in vogue in other territories. There is no specific style or genre that represents “international” music. In retrospect I see that many of my early songs did not sound consistent with the hits on the radio at the time-but were indeed appropriate for other music markets. It made me frustrated and angry-because I interpreted that to mean there were elements in my songs that were keeping them from being appropriate for the U.S. These artists can provide important additional outlets for songs.īack in the days when songwriting success was an elusive dream for me, music publishers and other industry pros sometimes commented that my songs seemed better suited for the European market. ![]() ![]() But every country has recording artists whose successes are limited to their territories. Songs by artists such as Beyoncé, John Legend, Katy Perry, Pharrell, and Jason DeRulo are international hits, topping charts around the world. With so many artists and producers writing or co-writing their own material, there seem to be fewer opportunities than ever for writers and music publishers to pitch and place songs. It’s become increasingly important to think outside the box when writing and promoting material-and that includes looking beyond our own borders.
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